Freemium model: 50% of mobile gaming revenue comes from 10% of active users

San Francisco based firm Swrve published its first Mobile Games Monetization Report. Among all the data some of them looks interesting:

• 50% of the revenues comes from 10% of playing users. That means 0,15% of the whole users base
• 50% of users making a purchase will do it in the first 24 hours after the download
• 60% of the revenues is collected in the first 14 days
• purchases over 50$ makes 0,7% of the volume but 9% of total revenue

More about the report on Forbes 

Images from forbes.com

Applications revenues: the majority from free apps with in-app purchases

Distimo and MEF published the result of a research where they claim that developers make money in the applications keeping them free but adding in-app purchase.
Important findings included in the report:

• Revenue portions considering the two major store: 65% Apple App Store vs. 35% Google Play Store
• Revenue by business model in USA: 86% of Apple App Store applications get revenue from in-app purchases vs 94% on Google Play Store. Paid applications on App store are the 7% and another 7% are paid application with in-app purchases. On the Google Play store, the 2% are paid applications and the 4% paid + in-app purchases applications

The reports illustrates how the mobile gaming is the category producing the biggest portion of revenue.

Discover more info on http://www.fiercedeveloper.com/story/distimo-mef-report-says-free-apps-app-purchases-generate-majority-revenue/2013-11-05?utm_medium=nl&utm_source=internal

image from http://www.africatelecomit.com/