Freemium model: 50% of mobile gaming revenue comes from 10% of active users

San Francisco based firm Swrve published its first Mobile Games Monetization Report. Among all the data some of them looks interesting:

• 50% of the revenues comes from 10% of playing users. That means 0,15% of the whole users base
• 50% of users making a purchase will do it in the first 24 hours after the download
• 60% of the revenues is collected in the first 14 days
• purchases over 50$ makes 0,7% of the volume but 9% of total revenue

More about the report on Forbes 

Images from forbes.com