Applications revenues: the majority from free apps with in-app purchases

Distimo and MEF published the result of a research where they claim that developers make money in the applications keeping them free but adding in-app purchase.
Important findings included in the report:

• Revenue portions considering the two major store: 65% Apple App Store vs. 35% Google Play Store
• Revenue by business model in USA: 86% of Apple App Store applications get revenue from in-app purchases vs 94% on Google Play Store. Paid applications on App store are the 7% and another 7% are paid application with in-app purchases. On the Google Play store, the 2% are paid applications and the 4% paid + in-app purchases applications

The reports illustrates how the mobile gaming is the category producing the biggest portion of revenue.

Discover more info on http://www.fiercedeveloper.com/story/distimo-mef-report-says-free-apps-app-purchases-generate-majority-revenue/2013-11-05?utm_medium=nl&utm_source=internal

image from http://www.africatelecomit.com/